Other artists create their own worlds. Their paintings, their style, their lives that already seemed so complete and real. Back then, I didn’t understand that you can’t just find a world like that.
You have to create it.
A course by Alena Kedavra: three levels, one destination → Your Own
This isn’t a collection of lessons you work through once and forget. It’s three levels, and each one takes you further into shaping your life as an artist.
Instant access
Course access arrives in your inbox right after payment — and it stays yours for life.
Languages
The course is available in English and Russian. Video lessons have Portuguese, Spanish and French subtitles.
Discover
$249
Who it’s for
For artists who want to master the technique and understand how to bring their work to an audience.
What you get
Technique. Gouache, drawing, digital art, my process, plus how to bring your art to your audience and turn it into income.
For artists who want to develop their own style, artistic eye and a consistent creative practice.
What you get
Everything in Discover, plus the deeper work: finding your own style, developing your artistic eye, reconnecting with yourself, learning to express your inner world through art, and building the discipline to keep going.
I’ve been drawing since I was 16, and now I’m 30. I still love creating just as much. I’ve always thought: the world is already realistic enough. So why just transfer the same reality onto paper? I want to play with it.
“You do not find your world. You build it.”
I stylize, change shapes and proportions, exaggerate, simplify, and create new forms. Even when I paint people on commission, I play a little with their features and show them not as they see themselves, but as I see them.
Because sometimes a woman doesn’t like what she sees in the mirror. But when someone else sees her as beautiful enough to paint, she can finally see that version of herself too.
My entire journey has been about lightness, finding comfort, and learning to value myself. I’ve never had strict expectations of myself or of life. I simply try things, experiment, play, and somehow, things always work out…
Life doesn’t have to be hard. And creating art doesn’t have to be hard either. That’s exactly what I want to teach you.
I don’t want you to be afraid of making mistakes or feel like you have to be “good enough” before you can call yourself an artist. There you will find your own way of seeing and create your own version of reality. Because when you stop trying to copy what already exists, you can finally start creating something that is yours.
Choose your direction
What do you want to get from your art?
Choose the plan that feels right for you. Explore every level below.
Discover
Technique. Gouache, drawing, digital art, my process, plus how to bring your art to your audience and turn it into income.
Lesson 2. Constructing the Head, Neck & Shoulders:
Front view
3/4 view
Profile view
Perspective in portrait drawing
Lesson 3. Portrait Stylization:
How to stylize facial proportions: eyes, nose, lips, and their relationship to one another
How to preserve the recognizable features of a specific person without going into hyperrealism
Lesson 4. Hair & Hairstyles:
Understanding the overall mass of the hair
Strands and hair structure
How to make hair expressive
Lesson 5. Working with Pencil:
Which pencils to use
How to choose the right paper
Different types of hatching
How to avoid making your drawing look “messy”
Lesson 6. Finding Ideas & References and Developing a Character
Portrait drawing with pencil, taught as a complete video lesson.
Gouache
A video lesson on painting a portrait in gouache, from start to finish. It includes notes on the materials and colors used throughout the process.
Digital art
A video lesson on creating a digital portrait, from start to finish. It includes notes on the app, brushes, layers, and other tools used throughout the process.
Monetization and career
Lesson 1. Where You Can Apply Your Illustration Skills: Niches & Opportunities
Lesson 2. How to Monetize Your Art: Commissions, Prints & Licensing
Lesson 3. How to Attract Clients — With or Without Social Media — and Work with Them
Lesson 4. How to Get on the Radar of Brands & Companies
Lesson 5. Growing on Social Media: A Strategy for Artists
Lesson 6. Your Art Brand DNA Through Transcendent Marketing: Finding Your Niche in the Art World
Lesson 7. Scaling Your Art Business
Level 02Eight weeks to your own styleNot included !+
01
Week 1 — Emotional Intelligence
Introductory Lesson: A guide to this creative journey
Lesson 1. Emotional Intelligence for Artists: How to understand yourself and your emotions and use them in your creative practice
Lesson 2. Developing Intuition: Finding your artistic style and learning to trust your creative instincts
02
Week 2 — Your Universe: Creating the Aesthetic of Your Life & Art
Lesson 1. What Colors, Shapes, Themes & Images Belong to You? Creating your personal map of imagery, meanings, feelings and incorporating them into your unique style.
Lesson 2. Creating Your Creative Space: How to create an environment that inspires you and enjoy the creative process
03
Week 3 — Self-Expression
Lesson 1. How to Use References as a Starting Point Without Losing Your Own Voice
Lesson 2. How to Create from Imagination
04
Week 4 — Creative Discipline
Lesson 1. An Artist’s Self-Organization: How to make creativity a regular practice and learn to create your own inspiration
Lesson 2. Creative Fatigue: What to do when creative burnout happens
05
Week 5 — Developing Your Artistic Eye
Lesson 1. Learning to See, Not Just Look: How to properly analyze other artists’ work and turn what you see into ideas for your own art
Lesson 2. Creating Your Own Library of Visual References
06
Week 6 — Developing Your Own Style
Lesson 1. Why You Can’t Simply “Find” Your Style — and How It Actually Develops
Lesson 2. Artistic Mindset: How an artist with their own visual language thinks — learning to draw not “correctly,” but in your own way
07
Week 7 — Emotional Resilience
Lesson 1. Energy Management: How to manage your creative energy and stay grounded when everything around you feels like it’s falling apart
Lesson 2. Trusting the Process: How to deal with uncertainty and criticism, and what to do when it feels like nothing is working
08
Week 8 — Sensuality in Art
Lesson 1. What Is Sensuality in Art — and How Do You Develop It?
Lesson 2. How to Express Femininity Through Line, Color & Composition
Level 03A personal month with meNot included !+
Share your story, goals, and selected work. I’ll analyze your visual language, strengths, and potential, then create your Personal Creative Development Strategy.
Throughout the month you can ask questions. At the end, you receive a Personal Progress Report with changes, areas for attention, and clear next steps.
Wherever you are in your artistic journey
Just starting out
Already creating and looking to grow
An experienced artist ready to evolve further
Where this journey can take you.
Build more than technique: see differently, work consistently, and shape a visual language people recognize as yours.
01
Make complex techniques usable
Complex techniques in gouache, pencil, and digital art finally made sense to you, explained in a way you could actually use.
02
Draw what you feel
You learned to draw not only what you see, but also what you feel, using references as a starting point to discover your own perspective and unique way of expressing yourself.
03
Develop a recognizable style
You found your own unmistakable style. You found the audience that was looking for exactly that. And you turned it into something that pays you.
04
Bring your art into the world
Your illustrations started decorating the world instead of disappearing into it — and the brands you used to admire from a distance started working with you.
05
A world that is yours
On the hard days, you had somewhere to go. A world that was entirely yours. Because that’s what you built here.
06
Keep showing up
If I could sit across from myself at the beginning of this path, I know exactly what I’d say: don’t stop. Keep drawing, keep showing up — don’t take a break to “rest.” That’s what I’d tell you too. Here, we work on consistency and discipline. And yes, discipline and ease can coexist!
And you may ask yourself…
What happens at the end?
At the end, the sky is the limit…
At the end, there are roads under your feet — the ones you walked to get here. And it’s those roads that will start leading people to you. Not because you found the right trend, or the right formula. Because there’s finally something in your work that’s real. Something that can’t be copied, because it was never borrowed in the first place.